5th International Conference on Business Servitization "Servitization and the Competitiveness of European Manufacturers": Book of Abstracts Bustinza Sánchez, Óscar Fernando Vendrell-Herrero, Ferrán Servitization Business models Competitiveness Manufactures Europe Servitization has affected a wide range of firms, which are consciously transforming their businesses models through adding services to generate competitive advantage. Manufacturing and service industries tended in the past to be thought of two separate sectors. Recent evidence is changing this perception as manufacturers themselves had to base their competitive strategies on developing more complex products including value-added services. Servitization is grounded on value-in-use shift paradigm and generate capabilities that are distinctive and sustainable over competitors. This is why well-known researches from different countries had attended to the fifth International Conference on Business Servitization in Granada. In summary, the conference has studied the process of servitization with eleven separated sessions including a roundtable of southern Spanish firms debating on servitization experiences, some of them having the highest turn- over of the region. 2017-02-10T08:13:28Z 2017-02-10T08:13:28Z 2016-12-15 info:eu-repo/semantics/conferenceObject Bustinza Sánchez, O.F.; Vendrell-Herrero, F. (eds.). 5th International Conference on Business Servitization "Servitization and the Competitiveness of European Manufacturers": Book of Abstracts. Granada, november 23-25, 2016. Granada: Omnia Science, 2016. [http://hdl.handle.net/10481/44768] 9788494560385 http://hdl.handle.net/10481/44768 10.3926/serv2016 eng info:eu-repo/grantAgreement/EC/FP7/691192 http://creativecommons.org/licenses/by-nc-nd/3.0/ info:eu-repo/semantics/openAccess Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License Omnia Publisher