Holistic approach to evaluating servitization: A content, context, process framework Bigdeli, Ali Z. Baines, Tim S. Bustinza Sánchez, Óscar Fernando Shi, Victor G. Servitization Organisational change Systematic literature review See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/279871685 22nd EurOMA Conference: Operatinos management for sustainable competitiveness. June 26th- July 1st, Neuchâtel, Switzerland (2015). The need for a holistic framework for studying organisational transformation towards servitization is implicit. This is particularly relevant as servitization demands consideration of both business model and organisational change. The aim of this paper is to provide an integrative framework that systematically captures and evaluates existing literature on servitization. This has achieved through three main objectives; comprehensively examine the literature in organisational change management that would assist with the selection of the most effective evaluation framework, classify previous studies against the proposed framework through a systematic literature review methodology, and analyse the selected papers and propose future research directions. 2016-04-20T06:53:59Z 2016-04-20T06:53:59Z 2015-06 conference output Bigdeli, A.Z.; Baines, T.S.; Bustinza, O.F.; Shi, V.G. Holistic approach to evaluating servitization: A content, context, process framework. In: Proceding of 22nd EurOMA Conference: Operations management for sustainable competitiveness. Neuchatel, Switzerland(2015). [http://hdl.handle.net/10481/40948] http://hdl.handle.net/10481/40948 eng http://creativecommons.org/licenses/by-nc-nd/3.0/ open access Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License Université de Neuchâtel