<rdf:RDF xmlns:rdf="http://www.openarchives.org/OAI/2.0/rdf/" xmlns:ow="http://www.ontoweb.org/ontology/1#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:ds="http://dspace.org/ds/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:doc="http://www.lyncode.com/xoai" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/rdf/ http://www.openarchives.org/OAI/2.0/rdf.xsd">
   <ow:Publication rdf:about="oai:digibug.ugr.es:10481/34953">
      <dc:title>Website design as moderating factor of online user behavior</dc:title>
      <dc:creator>Alcántara Pilar, Juan Miguel</dc:creator>
      <dc:creator>Barrio García, Salvador Del</dc:creator>
      <dc:subject>Website</dc:subject>
      <dc:subject>Usability</dc:subject>
      <dc:subject>Browsing time</dc:subject>
      <dc:subject>Perceived risk online</dc:subject>
      <dc:description>It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of website design (utilitarian motivation) on online user behaviour, in the context of a site promoting a tourist destination. The results underline the importance of utilitarian aspects for the effectiveness of online information-processing and the formation of perceived risk online. It is recommended that websites should reflect this type of motivation so as to make browsing useful for the online consumer.</dc:description>
      <dc:date>2015-02-25T11:02:11Z</dc:date>
      <dc:date>2015-02-25T11:02:11Z</dc:date>
      <dc:date>2014</dc:date>
      <dc:type>conference output</dc:type>
      <dc:identifier>Alcántara-Pilar, J.M.; Barrio-García, S. Website design as moderating factor of online user behavior. En: XXVI Congreso de Marketing, Elche 17-19 de septiembre 2014. [http://hdl.handle.net/10481/34953]</dc:identifier>
      <dc:identifier>http://hdl.handle.net/10481/34953</dc:identifier>
      <dc:language>eng</dc:language>
      <dc:rights>open access</dc:rights>
      <dc:publisher>Universidad Miguel Hernández; Asociación Española de Marketing Académico y Profesional (AEMARK)</dc:publisher>
   </ow:Publication>
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