Experience moderation effect on the relationship between usefulness, ease of use and website acceptance Castañeda-García, José Alberto Muñoz Leiva, Francisco Luque Martínez, Teodoro Alcántara Pilar, Juan Miguel User's experience Perceived usefulness Ease of use Future intention to revisit Internet The modelling of acceptance behaviour of new information technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically tests the capacity of Fishbein and Ajzen´s Theory of Reasoned Action (TRA) (1975) and Davis´s Technology Ac-ceptance Model (TAM) (1989) to help understand the determinants of the intention to revisit a website – ease of use and perceived usefulness – focusing on the experience moderation effect. The findings show that a combination of both theories explains the acceptance of a website by Internet users. Furthermore, within the effect of each of the elements of TAM, the user’s experience of the website plays a moderating role. In this regard, ease of use is a more important factor in determining a furure revisit to a website in the case of the less experienced users, while perceived usefulness is a more influential factor in the case of the high experience users. 2015-02-23T08:35:20Z 2015-02-23T08:35:20Z 2005 info:eu-repo/semantics/conferenceObject Castañeda-García, J.A.; et al. Experience moderation effect on the relationship between usefulness, ease of use and website acceptance. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34913] http://hdl.handle.net/10481/34913 eng info:eu-repo/semantics/openAccess