Activism and Social Media: Youth Participation and Communication Cortés Ramos, Antonio Torrecilla-García, Juan Antonio Landa-Blanco, Miguel Poleo Gutierrez, Francisco Javier Castilla Mesa, María Teresa Social Media ICT Digital communication Digitalization and hyperconnectivity generate spaces for youth participation in social activism through social media platforms. The purpose of this research was to analyze young people’s online experience in social activism movements, including their preferences, themes, usage of language, and perceived impact. Methods: The research is framed within a qualitative interpretative–descriptive paradigm. Five focus groups were conducted, including 58 high school students from Malaga, Spain. Results: Several themes were identified through the coding process, including technological devices and social media preferences, participation in social movements or activism, perception of the degree of participation, the focus of interest, motivation for involvement, language use on social media, and beliefs. Conclusions: In a hyperconnected world, youth participation in social movements becomes more relevant. Their interest is reflected in the enormous potential that this social participation of young people has through networks and virtual platforms, becoming an informal communication model with characteristics to be an effective vehicle for social transformation. 2026-02-17T12:31:39Z 2026-02-17T12:31:39Z 2021 journal article Cortés Ramos, A.; Torrecilla-García, J. A.; Landa-Blanco, M. [et al]. (2021). Activism and Social Media: Youth Participation and Communication. Sustainability, vol. 13, 10485. https://doi.org/10.3390/su131810485 2071-1050 https://hdl.handle.net/10481/111108 10.3390/SU131810485 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional MDPI