Impact of social media technologies on new product development performance: theory and empirical evidence Benítez Amado, José Braojos Gómez, Jesica Pavlou, Paul Llorens Montes, Francisco J. 2026-01-20T09:00:37Z 2026-01-20T09:00:37Z 2025 journal article Published version: Benitez, J., Braojos, J., Pavlou, P., & Llorens, J. (2025). Impact of social media technologies on new product development performance: theory and empirical evidence. European Journal of Information Systems, 34(1), 46–71. https://doi.org/10.1080/0960085X.2023.2270462 https://hdl.handle.net/10481/109923 10.1080/0960085X.2023.2270462 eng http://creativecommons.org/licenses/by-nc-nd/3.0/ open access Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License