How to improve travel-app use continuance: The moderating role of culture Coves-Martínez, Ángel L. Sabiote-Ortiz, Carmen M. Frías-Jamilena, Dolores M. App satisfaction Cultural dimensions UTAUT2 Continued-use intention Tourism technology The use of travel apps profoundly influences the behavior of tourists throughout the entire tourism experience. The aim of the present study is therefore to contribute to travel-app use continuance. An extended ‘continued use’ model based on the UTAUT2 framework is proposed, including important tourist behavior variables: satisfaction, privacy risk, personalization, e-WOM, relative advantage, aesthetics, social interaction, and information quality. The importance of culture for technology acceptance and use is also verified, as is culture’s influence on tourist behavior, the latter being reflected in the moderating variables of the proposed model: the cultural dimensions of uncertainty avoidance and individualism/collectivism. 2025-01-28T10:43:50Z 2025-01-28T10:43:50Z 2023 journal article Coves-Martínez, A.L., Sabiote-Ortiz, C.M. & Frías-Jamilena, D.M. (2023). How to improve travel-app use continuance: The moderating role of culture, Tourism Management Perspectives, Volume 45, 101070, ISSN 2211-9736 https://hdl.handle.net/10481/100715 https://doi.org/10.1016/j.tmp.2022.101070 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ open access Attribution-NonCommercial-NoDerivatives 4.0 Internacional Elsevier