TikTok Literature Review Database

Abstract

Despite a proliferation of studies focusing on TikTok platform and the significant advances in social media research, the literature lacks a comprehensive analysis of TikTok’s unique role in shaping consumer behavior. Addressing this gap, this is is the database used in a study that conducts a systematic review to map the evolving body of knowledge, research streams, and theoretical frameworks underpinning TikTok research. Using a sample of 256 publications from the past five years and applying Bibliometrix software for keyword co-occurrence analysis and scientific mapping, this study identifies key trends and thematic areas in TikTok research, including gender, advertising, and generational studies, which emerge as central to understanding the social platform’s impact. Prominent theoretical frameworks, such as Uses and Gratification Theory (U&G), Stimulus-Organism-Response Theory (SOR), and Source Credibility Theory (SCT), are consistently employed, highlighting TikTok’s distinctive influence on consumer behavior. This review provides academics, marketers, and policymakers with a structured perspective on current research trends and theoretical applications, highlighting gaps and opportunities for future studies in TikTok social media platform.