TikTok and Consumer Behavior: A Theme-based Bibliometric Analysis of Trends, Theoretical Framework, and Future Agenda

dc.contributor.author	Hernández Vergara, Nuria-María
dc.contributor.author	Casado Aranda, Luis Alberto
dc.contributor.author	Sánchez Fernández, Juan
dc.date.accessioned	2024-05-10T12:43:33Z
dc.date.available	2024-05-10T12:43:33Z
dc.date.issued	2024
dc.identifier.uri	https://hdl.handle.net/10481/91660
dc.description.sponsorship	Dpto. Comercialización e Investigación de Mercados, Grupo de Investigación Marketing y Comportamiento del Consumidor (MARK). Referencia: SEJ-625.	es_ES
dc.language.iso	eng	es_ES
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	TikTok	es_ES
dc.subject	Influencer	es_ES
dc.subject	Marketing	es_ES
dc.title	TikTok and Consumer Behavior: A Theme-based Bibliometric Analysis of Trends, Theoretical Framework, and Future Agenda	es_ES
dc.type	dataset	es_ES
dc.rights.accessRights	open access	es_ES

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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional