Digital Reputation Indicator: a webometric approach for a global ranking of digital media
Metadata
Show full item recordEditorial
SAGE Journals
Materia
SCimago Ranking Journalism Digital news media Digital reputation Audiences Webometrics
Date
2024-03-05Referencia bibliográfica
Trillo-Domínguez, M., Salaverría, R., Codina, L., & De Moya-Anegón, F. (2024). Digital reputation indicator: A webometric approach for a global ranking of digital media. Journalism, https://doi.org/10.1177/14648849241237647
Sponsorship
SCImago Research Group; MICINN PID2021-123579OB-I00Abstract
In this article we present the Digital Reputation Indicator (DRI), an innovative methodological
tool that allows evaluating and comparing the reputation of digital news media on a global scale. In
use since January 2023 by SCImago Media Rankings (scimagomedia.com), DRI is a composite
assessment and measurement instrument that weighs web metrics originating from trusted, stable, and
globally accessible sources. DRI provides a resource for the qualitative comparison of digital media
according to a webometric model based on its level of citation by other websites (citationflow), the
quality of the sites that link to the media (trustflow) and the level of authority scores associated with
their domain (domain rating and authority score). This article explores the reliability of this
webometric approach, which overcomes the limitations of the two media measurement paradigms
used up to now: the most traditional, based on audience measurement, and the most recent, oriented
towards popularity in social networks. In this article we present and test the consistency of the DRI as
a resource for the building of a global ranking of digital media, an instrument that we consider to be of
interest to both the academic and professional communities.