The management of major sporting events as an antecedent to having the city recommended
Metadatos
Mostrar el registro completo del ítemAutor
Fernández Martínez, Antonio; Tamayo-Fajardo, José Antonio; Nuviala, Román; Cabello Manrique, David; Nuviala, AlbertoEditorial
Elsevier
Materia
Quality Satisfaction Emotions Recommending the destination Sporting event Badminton Spectators
Fecha
2021-03Referencia bibliográfica
A. Fernández-Martínez et al. The management of major sporting events as an antecedent to having the city recommended. Journal of Destination Marketing & Management 19 (2021) 100528. [https://doi.org/10.1016/j.jdmm.2020.100528]
Patrocinador
Badminton Europe; Spanish Badminton Federation; Huelva City Council; Regional Government of AndalusiaResumen
Sports are consolidating as a complementary resource for economic and social development and promotion.
Hosting a sporting event may result in a boost for the hosting city, where attendees may become promoters when
it comes to recommending the destination. This study aims to analyse whether the quality of the services offered,
the quality of the game, emotions, and satisfaction influence the spectators’ intentions to recommend a city. A
multi-group analysis was conducted to determine whether the model relating these variables was the same for
the different groups of spectators. The results showed the importance that quality management has in attendee
satisfaction, with functional quality being a direct antecedent to recommending the city. In conclusion, hosting
major sports events and ensuring quality management in their organisation has positive effects on the promotion
of tourism.