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dc.contributor.authorMartín Rojas, Rodrigo 
dc.contributor.authorGarcía Morales, Víctor Jesús 
dc.contributor.authorGarrido Moreno, Aurora
dc.contributor.authorSalmador Sánchez, Maripaz
dc.date.accessioned2023-12-14T09:00:41Z
dc.date.available2023-12-14T09:00:41Z
dc.date.issued2021
dc.identifier.citationMartín-Rojas, R., García-Morales, V. J., Garrido-Moreno, A., & Salmador-Sánchez, M. P. (2021). Social media use and the challenge of complexity: evidence from the technology sector. Journal of Business Research, 129, 621-640.es_ES
dc.identifier.urihttps://hdl.handle.net/10481/86187
dc.description.abstractSocial Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More specifically, we explore the presence of elements of “spontaneous order creation”: heterogeneous agents with motives to connect with each other, and their impact on innovativeness and dissipative structures. The research model was tested on a sample of 201 technology firms through Structural Equation Modelling (SEM). Our research contributes to extant literature by exploring the impact of digitally enabled networks (Social Media) on complexity dynamics through analysis of their influence on firm performance. We aim to advance explanation of how increasing complexity changes behavioral dynamics in complex ecosystems, and how information and Social Media can be used to cope with the new managerial challenges posed by increasing digital complexity.es_ES
dc.description.sponsorshipThis work was supported by the Spanish Ministry of Economy, Industry, and Competitiveness within the framework of two projects: ECO2017-88222-P and B-SEJ-042-UGR18. Moreover, it was supported also with funds provided by the University of Malaga and Granada.es_ES
dc.language.isoenges_ES
dc.publisherElsevieres_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectConnectionses_ES
dc.subjectDissipative Structureses_ES
dc.subjectHeterogeneous Agentses_ES
dc.subjectInnovativenesses_ES
dc.subjectSocial Mediaes_ES
dc.subjectComplexity Theoryes_ES
dc.titleSocial media use and the challenge of complexity: evidence from the technology sector.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.identifier.doi10.1016/j.jbusres.2019.12.026
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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