Fostering Corporate Entrepreneurship with the use of social media tools.

Abstract

The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new opportunities for innovation. Despite the relevance of this phenomenon to current hypercompetitive environments, empirical research on the topic remains scarce. To advance knowledge of this issue, the main purpose of the paper is to examine how Social Media use impacts the different dimensions of Corporate Entrepreneurship. Building on a sample of 201 technological firms, findings confirm that the use of Social Media tools impacted all dimensions of Corporate Entrepreneurship and enhanced firm performance. This paper contributes to the literature by empirically confirming how Social Media use helps to create business value. The study results also have important implications for managers, as they show the pathway managers must follow to harness the benefits of Social Media use to become more entrepreneurial.