MisUnderstandings of defence diplomacy as public diplomacy: Insights from three Spanish elites
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Universidad de Navarra
Materia
Public diplomacy Defence diplomacy Soft power Defence public diplomacy Military Spain
Date
2023-04-04Referencia bibliográfica
Bueno, A. (2023). (Mis)Understandings of defence diplomacy as public diplomacy: Insights from three Spanish elites. Communication & Society, 36(2), 325-338. [doi: 10.15581/003.36.2.325-338]
Sponsorship
Likewise PID2019-108036GB-I00/AEI/10.1339/501100011033; Spanish GovernmentAbstract
Defence diplomacy and public diplomacy are two diplomatic
practices often treated in the literature as two disconnected
realms. While the former focuses on the peaceful and cooperative
use of armed forces, the latter emphasizes on the advancement of
strategic communication in the international policy of actors.
However, it is possible to bridge the differences between the two
using the concept of soft power. By doing so, defence public
diplomacy can be understood as a set of practices developed by
states seeking to influence and attract third states while employing
military force within these parameters. This paper contributes
firstly to the conceptual debate bridging both types of diplomacies.
Secondly, it selects a case study, Spain, to examine the perceptions
of three different Spanish elites involved in the formulation and
implementation of defence public policy: politicians, the military
and defence industry managers. This paper adopts a qualitative
methodology, including in-depth interviews, focus groups with
experts, and manual content analysis of primary documentary
sources. The results show that these elites agree on the
importance of defence diplomacy for the achievement of state
goals but continue to understand it fundamentally from a classical
diplomatic prism. They also discuss the inclusion of new concepts,
such as deterrence, as part of a defence public diplomacy.
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