Multilingual Dissemination of Corporate Websites from the Healthcare Sector. A Spanish Perspective

Abstract

Companies have nowadays numerous opportunities to open new markets and expand their business thanks to globalization and the development of new technologies. Among the resources and tools available, multilingual corporate websites can be great allies for enterprises to reach clients globally at a considerably reduced cost. However, companies, especially small and medium-sized ones, have to face challenges such as language and cultural barriers when starting their internationalization processes. This paper aims to analyze the web presence of Spanish companies from the healthcare sector along with the multilingual dissemination of their corporate information. To this aim, a sample of 385 Spanish companies from the healthcare sector has been analyzed. Results show that there is still a long way to go, as less than a half of the analyzed companies had a website and only 27% of them offered their contents translated into other languages. In addition, correlations are found between the size of the companies and having a corporate website as well as offering its content translated.