A personality-aware group recommendation system based on pairwise preferences

Abstract

Human personality plays a crucial role in decision-making and it has paramount importance when individuals negotiate with each other to reach a common group decision. Such situations are conceivable, for instance, when a group of individuals want to watch a movie together. It is well known that people influence each other’s decisions, the more assertive a person is, the more influence they will have on the final decision. In order to obtain a more realistic group recommendation system (GRS), we need to accommodate the assertiveness of the different group members’ personalities. Although pairwise preferences are long-established in group decision-making (GDM), they have received very little attention in the recommendation systems community. Driven by the advantages of pairwise preferences on ratings in the recommendation systems domain, we have further pursued this approach in this paper, however we have done so for GRS. We have devised a three-stage approach to GRS in which we 1) resort to three binary matrix factorization methods, 2) develop an influence graph that includes assertiveness and cooperativeness as personality traits, and 3) apply an opinion dynamics model in order to reach consensus. We have shown that the final opinion is related to the stationary distribution of a Markov chain associated with the influence graph. Our experimental results demonstrate that our approach results in high precision and fairness.