Walk This Way: Ingroup Norms Determine Voting Intentions for Those Who Lack Sociopolitical Control

Abstract

Even though taking part in elections is one of the most direct tools to influence the socio-political system, many people choose not to vote. Research shows that this problem is especially prevalent among those citizens who do not believe they have control over social and political issues, but the question remains as to what could encourage their voting behavior. We predicted that individuals who experience low levels of control can be more susceptible to ingroup norms regarding participation in political elections than those with a high sense of sociopolitical control. Across six studies we found consistent support for this hypothesis. Specifically, people who experience decreased sociopolitical control were more likely to vote when descriptive norms (measured or manipulated) were conducive to voting. The results have important theoretical and applied implications, illuminating the boundary conditions under which people deprived of control can still be motivated to participate in a political sphere.