Use of Web 2.0 in Cultural Heritage

Abstract

ABSTRACT: As example of digital humanities in this paper the presence of institutional websites for heritage assets on relevant social media and Web 2.0 tools was analysed (social tools, Wikipedia and blogs). It was studied if new forms of cultural communication are being used as actual communication ways. The presence of institutional profiles was analysed on the following social networks: Facebook, Twitter, Google+, YouTube, Vimeo, Instagram, Flickr, Pinterest, TripAdvisor and FourSquare. Furthermore, it was identified the presence of heritage assets in the “Google Arts & Culture” project of the Google Cultural Institute as a new digital cultural resource. Results heterogeneous have been obtained and have been detected lacks in the adaption web 2.0. Wikipedia is the web 2.0 tool more used and only the 50% of the cases use Facebook or Twitter –most of them governmental institutions which manage cultural assets-. Image-based social networks are used but not in a usual way