Communicating Heritage Through Contemporary Art Based on Technologies: a Proposal for the Heritage Sites in the WARMEST project

Abstract

An integrative and innovative communication model to enhance the knowledge, comprehension and delectation of cultural and natural heritage through technology-based contemporary art is described. By relating these two traditionally dissociated fields (heritage and contemporary art), a particular form of dialogue between them occurs and it is transferred to society within an emotional and intellectual discourse away from those merely informative. The heritage sites Alhambra Lions Court in Granada (Spain), Santa Croce's second cloister in Florence (Italy) and Marzamemi underwater Wreck of Church (Italy) are under study in the framework of the European research and knowledge transfer project, WARMEST3. A strategy of communication based on pieces and actions of contemporary art will be proposed to set up a new frame in the diffusion of the cultural and natural legacy. That will encourage its preservation and, at the same time, will set up a new research line around site specific art work related to heritage sites communication.