Show simple item record

dc.contributor.authorSánchez Núñez, Pablo
dc.contributor.authorHerrera Viedma, Enrique
dc.identifier.citationSánchez-Núñez, P.; Cobo, M.J.; Vaccaro, G.; Peláez, J.I.; Herrera-Viedma, E. Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis. Brain Sci. 2021, 11, 548. 11050548es_ES
dc.description.abstractNeuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010–2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references.es_ES
dc.description.sponsorshipPrograma Operativo FEDER Andalucía 2014–2020 under Grant UMA 18-FEDERJA-148es_ES
dc.rightsAtribución 3.0 España*
dc.subjectConsumer behavioures_ES
dc.subjectConsumer psychologyes_ES
dc.subjectConsumer neurosciencees_ES
dc.subjectHighly cited papers (HCPs)es_ES
dc.subjectScience mapping analysises_ES
dc.titleCitation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysises_ES
dc.identifier.doi10.3390/brainsci 11050548

Files in this item


This item appears in the following Collection(s)

Show simple item record

Atribución 3.0 España
Except where otherwise noted, this item's license is described as Atribución 3.0 España