Feminist Political Discourses in the Digital Era: A new materialist discursive analysis of the #BringBackOurGirls cyber-campaign
Metadatos
Afficher la notice complèteAuteur
Revelles Benavente, BeatrizEditorial
Inst Alfons Magnanim
Materia
FCDA #BringBackOurGirls New kinds of materialism Feminist ethnography
Date
2020Referencia bibliográfica
Revelles-Benavente, B. (2020). Feminist Political Discourses in the Digital Era: A new materialist discursive analysis of the# BringBackOurGirls cyber-campaign. Debats. Revista de cultura, poder i societat, 5, 245-259. [DOI: http://doi.org/10.28939/iam.debats-en.2020-14]
Résumé
Increasing use of cyber-campaigns is being made by social movements and political groups.
Nevertheless, this popularity is often accompanied by undesirable consequences for social
movements such as the violence denounced by contemporary feminism. Thus, some digital
mobilisations create a rift between the physical and digital worlds — something that often
gives rise to homogenisation of socio-cultural categories such as gender, race, and age. In
this paper, we analyse the #BringBackOurGirls campaign, which sprang to life five years
ago. Its path reveals the success of these cyber-campaigns in the field of contemporary
feminism. Feminist Critical Discourse Analysis (FCDA) is used to take a feminist genealogical
approach to new materialisms. In doing so, it examines the temporal and spatial trajectory
of the campaign to reshape affirmative feminist politics. These politics involve reconfiguring
pre-established notions such as ‘girl’, ‘agency’, and ‘otherness’ to provide social movements
with the capacity to respond. We therefore undertake an ethnographic examination of the
hashtag (Bonilla & Rosa, 2015) to compare the beginning of the campaign with the situation
now. We draw on these results to localise the shift from the local scale to the global one,
in which structural powers, individual agency, and ‘glocal’ [local-global] and feminist
affirmation policies become diluted.