Emotional profiling of locations based on social media
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EmotionsSocial MediaLocalized InsightsEmotional Profile
Bernabe-Moreno, J., Tejeda-Lorente, A., Porcel, C., Fujita, H., & Herrera-Viedma, E. (2015). Emotional profiling of locations based on social media. 3rd International Conference on Information Technology and Quantitative Management, Itqm 2015, 55, 960-969. doi:10.1016/j.procs.2015.07.107
Social Media is increasingly becoming an integral part of our lives and a place where an ever growing portion of our daily communication takes place. As we communicate, we reveal our emotions and this emotional chronicle is kept in our Social Media history. As the access to Internet became more pervasive, Social Media platforms could also store the location where the interactions took place, enabling the analysis of the emotions in these locations. Pursuing this idea, we suggest a method to create the emotional profile of a location based on the long-term emotional rating of the geo-localized SM interactions. In this paper we present our method based on a multivariate kernel density function of SM interactions on a Russell’s inspired circumplex plane, explain how we extract the emotions from Social Media Interactions relying on a modified version of extended Affective Norms for English Words and validate our approach with real-life locations.