Perceived Quality in Sports Centers in Southern Spain: A Case Study
Metadatos
Mostrar el registro completo del ítemEditorial
MDPI
Materia
Quality of services Quality assessment Perceived quality Sports services Sports Management
Fecha
2019-07-23Referencia bibliográfica
Castillo-Rodriguez, A., Onetti-Onetti, W., & Chinchilla-Minguet, J. L. (2019). Perceived Quality in Sports Centers in Southern Spain: A Case Study. Sustainability, 11(14), 3983.
Resumen
The aim of this study was to analyze the level of satisfaction in three municipal sports
centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years
of age in these centers. A total of 303 persons (123 men and 180 women) from three sports centers
in the city of Malaga participated in this study (M = 58.14, SD = 7.16 years). The Evaluation of
Perceived Quality in Sports Services test (CECASDEP) was used, and the results demonstrated that
the di erent dimensions studied—sports center, activity space, locker rooms, program of activities,
and trainer—were very positively correlated. The level of customer loyalty increased with user
satisfaction and perceived quality of services as well as the age of the person. Users were also found
to be more motivated to take part in physical activities due to greater satisfaction. The highest scores
were given to the trainers, who played a key role in all three sports centers. In conclusion, we gathered
important insights into perceived quality in different sports centers. This information can be used
by sports managers to strengthen dimensions with lower scores and improve those with higher
scores. In addition, the study confirms that the level of customer loyalty is related to the perceived
quality scores. Therefore, the use of measuring instruments is recommended to optimize the quality
of sports services.