• français 
    • español
    • English
    • français
  • FacebookPinterestTwitter
  • español
  • English
  • français
Voir le document 
  •   Accueil de DIGIBUG
  • 1.-Investigación
  • Departamentos, Grupos de Investigación e Institutos
  • Grupo: Cibercultura, Procesos Comunicativos y Medios Audiovisuales (SEJ508)
  • SEJ508 - Artículos
  • Voir le document
  •   Accueil de DIGIBUG
  • 1.-Investigación
  • Departamentos, Grupos de Investigación e Institutos
  • Grupo: Cibercultura, Procesos Comunicativos y Medios Audiovisuales (SEJ508)
  • SEJ508 - Artículos
  • Voir le document
JavaScript is disabled for your browser. Some features of this site may not work without it.

Emotional benefits of Coca-Cola advertising music

[PDF] Emotional benefits of Coca-Cola advertising music.pdf (132.9Ko)
Identificadores
URI: http://hdl.handle.net/10481/54014
DOI: https://doi.org/10.1016/j.sbspro.2017.02.227
Exportar
RISRefworksMendeleyBibtex
Estadísticas
Statistiques d'usage de visualisation
Metadatos
Afficher la notice complète
Auteur
Sánchez Porras, María José; Martínez Rodrigo, María Estrella
Editorial
Elsevier
Materia
Music
 
Audiovisual Advertising
 
Emotions
 
Date
2017-02
Referencia bibliográfica
Martínez-Rodrigo, E. & Sánchez-Porras, M.J. (2017). Emotional benefits of Coca-Cola advertising music. Procedia - Social and Behavioral Sciences, 237, 1444-1448 [http://hdl.handle.net/10481/54014]
Résumé
Human beings have multiple resources to transmit emotions. One of them is music which is quite effective in broadcasted publicity. In this work we have studied some of the emotions which can be transmitted by the main constituent elements of music. We have focused on the spots of Coca- Cola, one of the most important brands in the world. He have made use of content analysis as methodology, taking as an axis the main elements of musical organization: rhythm, melody and harmony. It has been proved that in Coca- Cola spots a correct use of these elements is being done, so music transmits feelings and emotions directly related to happiness. This value has been included in Coca- Cola's brand image as an own one for a long time.
Colecciones
  • SEJ508 - Artículos

Mon compte

Ouvrir une sessionS'inscrire

Parcourir

Tout DIGIBUGCommunautés et CollectionsPar date de publicationAuteursTitresSujetsFinanciaciónPerfil de autor UGRCette collectionPar date de publicationAuteursTitresSujetsFinanciación

Statistiques

Statistiques d'usage de visualisation

Servicios

Pasos para autoarchivoAyudaLicencias Creative CommonsSHERPA/RoMEODulcinea Biblioteca UniversitariaNos puedes encontrar a través deCondiciones legales

Contactez-nous | Faire parvenir un commentaire