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dc.contributor.authorCastillo-Rodríguez, Celia
dc.contributor.authorGutiérrez-Artacho, Juncal
dc.contributor.authorOlvera Lobo, María Dolores
dc.identifier.citationOlvera-Lobo, M.D.; Castillo-Rodríguez, C.; Gutiérrez-Artacho, J. (2018). “Spanish SME use of Web 2.0 tools and web localisation processes“. Isaías, P.; Weghorn, H. (eds.), Proceedings of the International Conferences on WWW/Internet 2018 and Applied Computing 2018, 21-23 de octubre, Budapest (Hungría). IADIS, pp. 35-42, ISBN: 978-989-8533-82-1.es_ES
dc.description.abstractThe impact of Web 2.0 technologies on the current social and economic environment has made it essential for any internationalising company to establish a solid and professional online presence. Particularly, small and medium enterprises (SMEs) can benefit from the use of diverse online tools because these can help them implement their business abroad in exchange for a small investment. However, it must be borne in mind that interactions with users belonging to a variety of sociocultural and linguistic contexts may take place. In this scenario, social media platforms and web translation and localisation processes are two resources of great value. This study focusses on Spanish SME processes of information dissemination and interaction with users by analysing their presence on social media platforms and their application of web translation and localisation processes. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence lacks professionalism, a defined strategy and willingness to interact with users.es_ES
dc.relation.ispartofseriesCelia Castillo-Rodríguez;
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.subjectWeb Localisationes_ES
dc.subjectSmall and Medium Enterpriseses_ES
dc.subjectSocial Networkses_ES
dc.subjectWeb 2.0es_ES
dc.titleSpanish SME use of Web 2.0 tools and web localisation processeses_ES

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Atribución-NoComercial-SinDerivadas 3.0 España
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España