Contextualizing PSI-performance relationship

Abstract

The purpose of this paper is to unpack the complexities existing on the relationship between product-service innovation (servitization) and performance. Literature is unconcise about the positive effects of this type of innovation on general performance and we clarify the importance of contextualization. By reviewing the principal papers that have analysed PSI-performance relationship, the main methodological approaches taken, the novel constructs validated, and the role of mediators/moderators found in the servitization literature, we unpack the different PSI-performance relationship according to the context. This review opens interesting avenues of research as it helps to choose between different methods and variables to evaluate PSI-performance relationship, and discover unexplored fields to better ground this relationship. Finally, a call to include solid configurational theories, appropriate fit between theory and measurement techniques, and new sampling strategies for performing longitudinal studies gives a final look to the future in the PSI-performance relationship.