5th International Conference on Business Servitization

Abstract

Servitization has affected a wide range of firms, which are consciously transforming their businesses models through adding services to generate competitive advantage. Manufacturing and service industries tended in the past to be thought of two separate sectors. Recent evidence is changing this perception as manufacturers themselves had to base their competitive strategies on developing more complex products including value-added services. Servitization is grounded on value-in-use shift paradigm and generate capabilities that are distinctive and sustainable over competitors. This is why well-known researches from different countries had attended to the fifth International Conference on Business Servitization in Granada. In summary, the conference has studied the process of servitization with eleven separated sessions including a roundtable of southern Spanish firms debating on servitization experiences, some of them having the highest turn- over of the region.