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Listar SEJ508 - Artículos por financiación
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1.-Investigación
Departamentos, Grupos de Investigación e Institutos
Grupo: Cibercultura, Procesos Comunicativos y Medios Audiovisuales (SEJ508)
SEJ508 - Artículos
Listar SEJ508 - Artículos por financiación
DIGIBUG Home
1.-Investigación
Departamentos, Grupos de Investigación e Institutos
Grupo: Cibercultura, Procesos Comunicativos y Medios Audiovisuales (SEJ508)
SEJ508 - Artículos
Listar SEJ508 - Artículos por financiación
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Listar SEJ508 - Artículos por financiación
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Financiación
As is well known, one of the objectives of the Spanish Traffic Department (DGT) is to reduce accidents in both urban roads and on highways. Fortunately, in the last decade, there has been a decline in the number of accidents and death rates thereof. However, the numbers remain high, mainly because there are a percentage of cases that could be prevented with good driving practices. One tool available to the DGT are road safety campaigns both through mediaradio, billboards, television, Internet, and their YouTube channel and their own website. In this paper we analyze the different types of emotions that are represented in different spots that the DGT has promoted on television and note which ones appear more frequently.
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