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dc.contributor.authorCastañeda-García, José Alberto
dc.contributor.authorMuñoz Leiva, Francisco 
dc.contributor.authorLuque Martínez, Teodoro 
dc.contributor.authorAlcántara Pilar, Juan Miguel 
dc.date.accessioned2015-02-23T08:35:20Z
dc.date.available2015-02-23T08:35:20Z
dc.date.issued2005
dc.identifier.citationCastañeda-García, J.A.; et al. Experience moderation effect on the relationship between usefulness, ease of use and website acceptance. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34913]es_ES
dc.identifier.urihttp://hdl.handle.net/10481/34913
dc.description.abstractThe modelling of acceptance behaviour of new information technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically tests the capacity of Fishbein and Ajzen´s Theory of Reasoned Action (TRA) (1975) and Davis´s Technology Ac-ceptance Model (TAM) (1989) to help understand the determinants of the intention to revisit a website – ease of use and perceived usefulness – focusing on the experience moderation effect. The findings show that a combination of both theories explains the acceptance of a website by Internet users. Furthermore, within the effect of each of the elements of TAM, the user’s experience of the website plays a moderating role. In this regard, ease of use is a more important factor in determining a furure revisit to a website in the case of the less experienced users, while perceived usefulness is a more influential factor in the case of the high experience users.es_ES
dc.language.isoenges_ES
dc.subjectUser's experiencees_ES
dc.subjectPerceived usefulnesses_ES
dc.subjectEase of usees_ES
dc.subjectFuture intention to revisites_ES
dc.subjectInternet es_ES
dc.titleExperience moderation effect on the relationship between usefulness, ease of use and website acceptancees_ES
dc.typeconference outputes_ES
dc.rights.accessRightsopen accesses_ES


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