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dc.contributor.authorAlcántara-Pilar, Juan Miguel
dc.contributor.authorBarrio-García, Salvador del
dc.contributor.authorCrespo-Almendros, Esmeralda
dc.date.accessioned2015-02-06T12:58:41Z
dc.date.available2015-02-06T12:58:41Z
dc.date.issued2011
dc.identifier.citationAlcántar-Pilar, J.M.; Barrio-García, S.; Crespo-Almendros, E. Factores culturales en el diseño de sitios Web. En: VI International Workshop of Research based on GEM: Interculturality, diversity and entrepreneurship. Ceuta: GEM, 2011. [http://hdl.handle.net/10481/34609]es_ES
dc.identifier.urihttp://hdl.handle.net/10481/34609
dc.description.abstractInternet has become a global medium, so the Web site design should express the content for all cultures. Although a website can be hosted in Spain, users worldwide can surf on it. Culture could have a great influence on the effectiveness of marketing efforts in this new medium. The usability is related with the Web design but do different cultures perceived the same level of it? The Web site structure could moderate attitudes towards it and intentions to use it. Two different cultures, Spain and United Kingdom, are compared in this research, finding differences in Hofstede’s dimensions between Internet users and no-users in both countries. Control and risk perceived act in a different ways that another investigators found. And there isn’t significant differences in perceived usability, so it could be said that there is merging a virtual culture values that have to be studied.es_ES
dc.language.isospaes_ES
dc.publisherGEM Ceutaes_ES
dc.subjectCultura es_ES
dc.subjectInternet es_ES
dc.subjectTAMes_ES
dc.subjectUsabilidades_ES
dc.subjectEstudios transculturaleses_ES
dc.subjectPlanificación estratégica es_ES
dc.subjectHofstedees_ES
dc.subjectTecnologías de la información y la comunicación (TIC)es_ES
dc.titleFactores culturales en el diseño de sitios Webes_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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