Give it 110 percent: The sequential nexus between green supervisor support, green descriptive norm, green self-efficacy, and green behavior

Abstract

In a world increasingly concerned with environmental sustainability, businesses recognize the pivotal role of employees in promoting green practices. Despite this recognition, evidence about employees’ perceptions of green supervisor support and its mediators, moderators, and outcomes in the hospitality literature is scarce. Therefore, this study investigates the dynamic interplay between green supervisor support, green self-efficacy (GSF), green descriptive norms, green creativity, and green task performance (GTP) in Nigeria’s burgeoning hospitality sector. The results of the structural equation modeling suggest that GSF and green creativity sequentially and partially mediate the link between green supervisor support and GTP. The results further suggest that green descriptive norms strengthen the positive linkage between green supervisor support and GSF, while green descriptive norms act as a moderator in the abovementioned sequential mediation process. Our study offers a comprehensive framework for fostering sustainability and improving green employee performance in a rapidly evolving global landscape.