Förderung von visual literacy im daF-unterricht anhand von Werbeanzeigen

Abstract

Media Skills and Visual Literacy (in the sense of conscious and insightful seeing) are requirements that are becoming more significant in educational policy debates and pedagogic research. Some interesting concepts now being used in native-language German teaching could also be profitably transferred into foreign language teaching. Advertisements as a text type are particularly appropriate to assist in improving visual literacy because of their formal features and their social and cultural significance. Proceeding from the suggestions of Christian Doelker and Klaus Maiwald on the analyses of media dominated by illustrations, the description and promotion of visual literary are taking into account the specifics of this text type und the already existing proposals for how to adapt them to foreign language teaching. A model to promote visual literacy has been developed which integrates the various learning aims of Teaching German as a Foreign Language. The article describes the underlying didactic and methodological considerations and applies the ideas to a practical example.