https://hdl.handle.net/10481/54439 Sun, 12 Apr 2026 02:35:51 GMT 2026-04-12T02:35:51Z https://hdl.handle.net/10481/112224 No more drama: Genres and subgenres of TV series Rojas Lamorena, Álvaro José; Barrio García, Salvador Del; Alcántara Pilar, Juan Miguel The undeniable development of the television series sector in recent years has resulted in viewers having access to a large amount of television content, thanks largely to the development of technologies such as the internet and the emergence of video on demand. Given the scarcity of academic works that categorise these television contents, this chapter comes to conceptually delimit the television drama genre, as well as its different sub-genres. With this, the authors seek to centralise in a single academic work the main characteristics of each dramatic sub-genre that causes a series to be ascribed to a certain category, serving as a guide for potential academic works related to this growing sector. The authors appreciate the financial help provided via a research project of group ADEMAR (University of Granada) under the auspices of the Spanish National Research Programme (R+D+i Research Project ECO2017-88458-R); Research Program from the Faculty of Education, Economy and Technology of Ceuta, and Ministry of Education, Culture and Sport of the Government of Spain, for the Training of University Teachers, FPU16/07456. https://hdl.handle.net/10481/112224 https://hdl.handle.net/10481/111429 How does brand equity work? A review of theory and a research agenda Barrio García, Salvador Del; Rodríguez López, María Eugenia; Rojas Lamorena, Álvaro José This chapter addresses a topic that has attracted the attention of brand management researchers over the past few decades: brand equity. However, there are still important unanswered questions. After framing the importance of the topic within the general literature on brand management, two major prisms through which brand equity has been studied in the academic research are analyzed, namely the financial perspective vs. the customer perspective. Against this backdrop, the chapter centers on customer-based brand equity (CBBE) to explore the conceptual definition of the term, examining the seminal works of Aaker and Keller. It also addresses the measurement of CBBE, its component dimensions, and scholarly attempts to develop multidimensional and unidimensional measurement scales. Finally, taking a bibliometric approach, the published scientific output on brand equity is analyzed, tracing back to its emergence as a topic of interest; and, based on this analysis, suggestions are made regarding the need for research in the coming years. https://hdl.handle.net/10481/111429 https://hdl.handle.net/10481/110232 Can business intelligence enhance organizational performance through corporate entrepreneurship? Martín Rojas, Rodrigo; Garcia-Morales, Victor Jesus; Garrido-Moreno, Aurora; García Sánchez, Encarnación The dynamism of the knowledge society's technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new knowledge are making it especially important to research big data and the application of artificial intelligence to business (business intelligence) through strategic interactive processes that enable exploration and analysis of structured information on areas of the firm. Then, the chapter will examine how strategic use of tools and strategic technological variables can help firms to improve the development of their entrepreneurial processes to promote the competitive advantage of businesses. The goals of this research are to strengthen and advance the literature on corporate entrepreneurship, technology management, and business intelligence; to theoretically promote the integration of firms into the digital environment; and to research the technological connections that enable exploitation of current knowledge and entrepreneurship in order to draw conclusions to improve organizational performance. https://hdl.handle.net/10481/110232 https://hdl.handle.net/10481/103342 El emprendimiento sostenible medioambiental y social en empresas turísticas Aguilera Caracuel, Javier; Llamas Sánchez, Rocío; Mohand Amar, Sufia Las cuestiones medioambientales, sociales y de gobernanza han adquirido un papel central en las decisiones de inversión de las empresas. En este contexto, el emprendimiento sostenible (ES) se ha consolidado como una de las soluciones clave para abordar desafíos globales, como el cambio climático, la pobreza y el hambre. El emprendimiento sostenible se refiere a la creación y desarrollo de empresas que no solo buscan rentabilidad económica, sino que también consideran otros tipos de rentabilidad: social y medioambiental. En este sentido, el objetivo del emprendimiento sostenible es equilibrar tres componentes fundamentales: generación de valor económico, protección del medio ambiente y promoción de la justicia social. Este estudio propone un modelo que evalúe el impacto del emprendimiento sostenible en el logro de objetivos financieros de empresas emergentes del sector turístico. Por otro lado, se explora la influencia de la participación activa de estas empresas en redes sociales, entendidas como un medio que facilita que los esfuerzos sociales y medioambientales repercutan de manera más significativa en sus resultados financieros.; Environmental, social, and governance issues have taken on a central role in companies' investment decisions. In this context, sustainable entrepreneurship (SE) has established itself as one of the key solutions to address global challenges such as climate change, poverty, and hunger. Sustainable entrepreneurship refers to the creation and development of companies that not only seek economic profitability but also consider other types of profitability: social and environmental. In this sense, the objective of sustainable entrepreneurship is to balance three fundamental components: generating economic value, protecting the environment, and promoting social justice. This study proposes a model to evaluate the impact of sustainable entrepreneurship on the achievement of financial objectives of emerging companies in the tourism sector. Furthermore, it explores the influence of these companies' active participation in social media, understood as a means to facilitate social and environmental efforts to have a more significant impact on their financial results. https://hdl.handle.net/10481/103342