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<title>Grupo: Cibercultura, Procesos Comunicativos y Medios Audiovisuales (SEJ508)</title>
<link>https://hdl.handle.net/10481/39741</link>
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<pubDate>Sat, 11 Apr 2026 17:19:27 GMT</pubDate>
<dc:date>2026-04-11T17:19:27Z</dc:date>
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<title>La selección periodística del Contenido Generado por el Usuario (CGU) para su integración en la noticia televisiva: procesos y desafíos en Canal Sur TV</title>
<link>https://hdl.handle.net/10481/102747</link>
<description>La selección periodística del Contenido Generado por el Usuario (CGU) para su integración en la noticia televisiva: procesos y desafíos en Canal Sur TV
González-Pérez, Carmen María; Martínez Rodrigo, María Estrella; Trillo Domínguez, Magdalena
This  study  explores  User-Generated  Content  (UGC)  from  the  perspective  of  its  value  and  contribution  to  revitalizing  television  journalism  in  an  environment  of  profound  transformation  and  growing  audience disengagement. A content analysis is carried out on the videos collected over the last decade on the official website of the Canal Sur Televisión archive. This entity is particularly relevant due to its uniqueness as  a  public  broadcaster  and  its  ambitious  digitization  and  renewal  project.  A  total  of  502  news  pieces  addressing reportable events on various topics were reviewed and analyzed. This made it possible to evaluate the  processes  and  identify  and  codify  the  criteria  journalists  used  by  journalists  to  select  the  audiovisual  material  captured  and  produced  by  citizens.  Methodologically,  the  content  analysis  is  complemented  and  reinforced by a participant observation experience within the analyzed media outlet. The results reveal that the UGC most valued by journalists is that which is recorded by citizens immediately and simultaneously with the event of interest. UGC offering additional information on a current, unpredictable, novel, and spectacular event is more likely to be included in a television news piece.
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<title>Tendencias de desarrollo de WhatsApp en la época poscovid</title>
<link>https://hdl.handle.net/10481/99428</link>
<description>Tendencias de desarrollo de WhatsApp en la época poscovid
Wang, Chenlu; Martínez Rodrigo, María Estrella; García García, Francisco
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<title>The artist</title>
<link>https://hdl.handle.net/10481/99334</link>
<description>The artist
Martínez Rodrigo, María Estrella; Malmierca-Hernández, Ana
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<title>Science communication for a sustainable academia: a comparative analysis of public and private universities Netherlands, Portugal, and Spain</title>
<link>https://hdl.handle.net/10481/99319</link>
<description>Science communication for a sustainable academia: a comparative analysis of public and private universities Netherlands, Portugal, and Spain
Torres Mancera, Rocío; Martínez Rodrigo, María Estrella
Introducción: Un estudio exhaustivo destinado a explorar el papel de la comunicación científica, su impacto y su sostenibilidad futura en las universidades europeas de los Países Bajos, Portugal y España.Metodología: Mediante una revisión comparativa de las prácticas actuales para compartir conocimiento comunicando a través de sus en soportes digitalesoficiales, y a través del análisis cuantitativo y correlacionalde datos corporativos de 166 universidadespúblicas y privadas. Resultados: Los resultados sugieren que en la gestión de los grupos de interés, los intentos cuantitativos en medios digitales son más fuertes por parte de las instituciones públicas, pero pueden no ser tan decisivos como los esfuerzos de calidad, dado que aunque España lidera un mayor valor bruto de las comunicaciones corporativas online, las universidades públicas holandesas y portuguesas están relativamente mucho mejor valoradas en la clasificación académica mundial global.Discusión: Las universidades españolas tienden a incluir mensajes más directos relacionados con la comunicación científica, mientras que las universidades holandesas, aunque tienen una carga comunicativa general menor, se centran más en temas de sostenibilidad. Conclusiones: Elestudio revela un enfoque innovador cruzado de los conocimientos científicos sostenibles, las universidades europeas y los impactos de la clasificación internacional basada en la clasificación ARWU.; Introduction: This research outlines a comprehensive study aimed at exploring the role of science communication in high education institutions, its impact and future sustainability in European universities across Netherlands, Portugal, and Spain. Methodology: By conducting a comparative review, we aim to provide valuable insights that can inform policy decisions and practices in the field of education sciences sharing knowledge in a more efficient manner. Through an examination of existing corporate data of public and private centers (N = 166) by conducting an exhaustive quantitative and correlational analysis of its official digital communications. Results: it is spotted that Spanish universities include more direct messages towards science communications, while Netherlands make much less general load but focuses more on sustainability topics. Findings suggests that in the stakeholder management, quantitative attempts in digital media are stronger from public institutions but may not be as decisive as the quality efforts, given that although Spain leads a higher gross value of online corporate communications, Dutch and Portuguese public universities are relatively much better valued in the global worldwide academic classification. Conclusions: This first study reveals an innovative unique new approach in cross-analyzing sustainable scientist knowledge, European universities, and international rating impacts based on the ARWU ranking.
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<title>WeChat official accounts and their impact</title>
<link>https://hdl.handle.net/10481/99291</link>
<description>WeChat official accounts and their impact
Wang, Chenlu; Martínez Rodrigo, María Estrella; García García, Francisco
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