https://hdl.handle.net/10481/40931 2026-04-25T16:34:08Z https://hdl.handle.net/10481/111102 The Battle for the Standard: Why Nvidia is Winning the AI Race Bustinza Sánchez, Óscar Fernando https://hdl.handle.net/10481/93293 Business Models Innovation Patterns in Servitization Luque-Hernández, Francisco J.; Bustinza Sánchez, Óscar Fernando; Vendrell-Herrero, Ferran; Ríos De Haro, Manuel New business models expand the current innovation portfolio and support advancements in both product and process innovation. When such business model innovations incorporate service innovation within manufacturing contexts, they are commonly recognized as servitization business model changes. This research endeavors to elucidate the principal business model patterns linked with servitization. By scrutinizing nearly sixty business model patterns delineated in the business model navigator framework, this study delineates the primary business models embraced and the prevalent interconnections among them within servitization contexts. The novelty of this investigation lies in enriching the existing categorization of business models associated with servitization, broadening the conventional servitization business model continuum to encompass the product business model, service-agreement business model, process-oriented business model, and performance-oriented business model. Contributions manifest in elucidating the complementary nature of business models, identifying comparative patterns across different sectors that elucidate variations in servitization performance, exploring the transferability of these models among sectors, and offering tailored business model recommendations aligned with the firm's objectives. https://hdl.handle.net/10481/77927 Book of abstracts ICBS22 Vendrell-Herrero, Ferran; Bustinza Sánchez, Óscar Fernando; Opazo-Basaez, Marco https://hdl.handle.net/10481/56101 Treble Innovation Firms: opening innovation frontiers in manufacturing Vendrell-Herrero, Ferrán; Bustinza Sánchez, Óscar Fernando; Opazo-Basaez, Marco Manufacturing firms can develop three forms of innovation: product, process, and service. Previous research has mostly analysed service innovation in isolation, whilst this study aims at comparing profit position of firms adopting simultaneously all technological innovations (treble innovation firms). Based on the Resource-Based View (RBV) premises, we argue that treble innovation firms can build on innovation cross-fertilization to develop valuable, rare and inimitable resources that translates in to a higher profitability. Furthermore, consistently with RBV, we also expect treble innovation firms to benefit more from open innovation because they can save considerably more in internal R&D development whilst keeping a differentiated offer. We test our hypotheses on a random and representative survey to 423 Spanish manufacturing firms, for which 22% are treble innovators. Our results support our hypotheses. Hence, we find causal evidence supporting that treble innovation firms obtain supernormal profits. Our results also confirm that open innovation positively moderates the relationship between treble innovation firms and performance, but this moderation is significant only when internal R&D expenditures are low. https://hdl.handle.net/10481/55975 Servitization: allowing better solution delivery and performance for manufacturers of longer lifespan products Vaillant, Yancy; Lafuente, Esteban; Vendrell-Herrero, Ferrán; Bustinza Sánchez, Óscar Fernando Manufacturers are shifting the traditional transactional paradigm by delivering customizedsolutions in a process known as servitization. This study proposes that the competitiveperformance of servitization is higher for firms selling long-lifespan products as they enablebetter customization cost recovery. To test this hypothesis, we analyse the moderating role ofproduct lifespan on the servitization-performance relationship. Through merging a uniquesurvey of Manufacturing Multinational Enterprises (MMNEs) and the Lifespan Database forVehicles, Equipment and Structures (LiVES) a unique sample is created. Analysis of the datashows a positive relationship between servitization and performance. This relationship becomessignificantly stronger for MMNES that sell long-lifespan products. Our findings are robust forcorrelation, regression and structural equation modelling analyses. This study explains whyservitization boosts performance in some industries but has a neutral effect on others. Byincluding product lifespan in the equation, we improve understanding of why servitization is anexcellent mechanism for asset management in industrial relationships.