@misc{10481/99900,
year = {2019},
url = {https://hdl.handle.net/10481/99900},
abstract = {In order to combat environmental problems, electromobility is developing worldwide. The purpose of this study is to assess consumer attitudes for electromobility. Likewise, perceived consumer effectiveness (PCE) is proposed as a moderator. The analysis was carried out approaching a partial least squares technique within a model of structural equations with a sample of 404 users. Results show that the main motivators driving the purchase of an electric or hybrid vehicle are trust and extrinsic incentives, with green self-identity (GSI) influencing significantly but with less intensity. In addition, the level of knowledge is rather low and has a negative impact. In the proposed behavior model, PCE has a significant impact on intention. The impact of GSI on attitude is especially significant among consumers with a high level of PCE. Likewise, the effect of attitude on intention to adopt is also more pronounced among consumers with a high level of PCE. These findings might help revamp marketing strategies aiming to improve consumer attitudes and product adoption while boosting product sales.},
title = {Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness},
doi = {https://doi.org/10.1016/j.jretconser.2019.07.006},
author = {Higueras-Castillo, Elena and Liébana-Cabanillas, Francisco and Muñoz-Leiva, Francisco and García-Maroto, Inmaculada},
}