@misc{10481/99594,
year = {2024},
url = {https://hdl.handle.net/10481/99594},
abstract = {The aim of this study is to explore the potential uses of Big Data for enhancing the competitive position of telecommunication companies based on Resource-Based View Theory. To achieve it, a quantitative approach was employed to collect and analyze primary data from 304 telecommunications companies, which was then utilized to test hypotheses related to the targeted phenomena. A structural equation model was proposed to analyze the effects of Big Data Analytics (BDA) on achieving a competitive advantage. The results indicated that BDA improves electronic word of mouth (e-WOM) and electronic customer relationship management (e-CRM). Furthermore, it was found that BDA improves social media platforms. In addition, e-WOM, e-CRM, and social media were found to improve market performance, ultimately boosting competitive advantage. This research underscores the significance of analyzing BDA to achieve a competitive advantage among competing telecommunication firms.},
organization = {This work was supported by the Research Program from the Faculty of Education, Economy and Technology of Ceuta. Funding for open access charge: Universidad de Granada / CBUA.},
publisher = {Elsevier},
keywords = {Big data analytics},
keywords = {e-WOM},
keywords = {e-CRM},
keywords = {Social media},
keywords = {Market performance},
keywords = {Competitive advantage},
title = {Impact of big data analytics on telecom companies’ competitive advantage},
doi = {https://doi.org/10.1016/j.techsoc.2024.102459},
author = {Alshawawreh, Ali Ra’Ed and Liébana Cabanillas, Francisco José and Blanco Encomienda, Francisco Javier},
}