@misc{10481/97310,
year = {2022},
month = {3},
url = {https://hdl.handle.net/10481/97310},
abstract = {Purpose – This paper aims to replicate a model already proven in previous research in this field. This will
make it possible to explain the possible relationships that may occur among the motivations, perceived
value, satisfaction and loyalty of the tourist towards the Alhambra and Generalife inscribed as World
Heritage Site (WHS) in 1984.
Design/methodology/approach – Froma dataset containing 1,612 surveys, a model a model based on
structural equations has been carried out through SmartPLS software, focus the analysis on the model
dependent variables’ predictive power, as well as the size of the effect and the statistical inference of the
structural relationships.
Findings – The main conclusions include the influence of perceived value on satisfaction as well as the
influence of the latter on loyalty. it is remarkable the effect that the perceived value has on satisfaction,
and satisfaction on loyalty. This implies that a positive assessment of world heritage destinations leads a
subsequent loyalty to them.
Practical implications – The results obtained in this research can be used as a starting point for the
establishment of new strategies for the promotion of the destination in terms of tourismand heritage.
Originality/value – The inclusion in the list of WHS is recognition in terms of material and historical
quality, as well as a stimulus for tourism because it increases the number of visits to the destination.
Several studies carried out in these types of destinations have shown the existence of a relationship
between motivations, perceived value, satisfaction and loyalty. However, there are no previous studies
carried out in the Alhambra and the Generalife that sustain this relationship. This work makes a
contribution that completes the academic literature on the study of the emotional bonds between the
historical and monumental heritage and the tourist who visits it and its behaviour.},
publisher = {Emerald},
keywords = {World Heritage Sites},
keywords = {Alhambra},
keywords = {Generalife},
title = {Perceived value, satisfaction and loyalty in a World Heritage Site Alhambra and Generalife (Granada, Spain)},
doi = {10.1108/IJTC-08-2021-0174},
author = {Valverde Roda, José and Moral-Cuadra, Salvador and Aguilar Rivero, Minerva and Solano Sánchez, Miguel Ángel},
}