@misc{10481/93457,
year = {2024},
month = {5},
url = {https://hdl.handle.net/10481/93457},
abstract = {Greenwashing can be perceived as dishonest behavior that can threaten trust in business deals due to the current trend
of an intensive scrutiny of sustainability-related messages from organizations. Drawing on the literature concerning
managerial trust, our study analyzes how perceived greenwashing negatively affects business-to-business relationships,
focusing on two aspects: (1) whether managers’ perception of greenwashing is influenced by uncertainty in the business
decision-making process and (2) whether individual manager characteristics play a significant role in modulating this
influence. We used an experimental design involving 125 Spanish managers to confirm the importance of uncertain
scenarios under the negative influence of greenwashing on business decision-making process. The findings also confirm
that this negative influence is intensified by managers’ characteristics in terms of risk aversion and the importance they
place on corporate reputation. The study makes several contributions to academia and practitioners by advancing the
understanding of greenwashing in the context of business-to-business relationships.},
organization = {Spanish Ministry of Science and Innovation (project
numbers ECO2017-88222-P and ECO2017–86305C4-3-R)},
organization = {Government
of Aragón (Group Reference CREVALOR:
S42_17R)},
organization = {FEDER 2014–2020 “Construyendo Europa desde
Aragón,”},
organization = {FEDER 2014–2020 Andalucía (project number
A-SEJ-192-UGR20)},
publisher = {Sage Journals},
keywords = {Greenwashing},
keywords = {Managers},
keywords = {Corporate reputation},
title = {Would you date a liar? The impact of greenwashing on B2B relationships under the managerial trust view},
doi = {10.1177/23409444241250360},
author = {Valero Gil, Jesús and Suárez Perales, Inés and Ferrón Vílchez, Vera},
}