@misc{10481/91660,
year = {2024},
url = {https://hdl.handle.net/10481/91660},
organization = {Dpto. Comercialización e Investigación de Mercados, Grupo de Investigación Marketing y Comportamiento del Consumidor (MARK). Referencia: SEJ-625.},
keywords = {TikTok},
keywords = {Influencer},
keywords = {Marketing},
title = {TikTok and Consumer Behavior: A Theme-based Bibliometric Analysis of Trends, Theoretical Framework, and Future Agenda},
author = {Hernández Vergara, Nuria-María and Casado Aranda, Luis Alberto and Sánchez Fernández, Juan},
}