@misc{10481/91383,
year = {2024},
month = {5},
url = {https://hdl.handle.net/10481/91383},
abstract = {The aim of this study is to determine whether a “slow tourism” image, coupled with value co-creation, can help develop sustainable tourist destinations. The study adapts a “slow destination image” scale and proposes that online value co-creation can be a valid strategy in the quest to encourage pro-environmental behaviors among visitors. A quantitative empirical study is conducted on a sample of Spanish domestic tourists (n = 681) and a covariance-based structural equation modeling analysis is performed. The findings of the study add value to the literature, providing empirical evidence that a “slow destination” image has a positive effect on tourist proenvironmental behavior and that online value co-creation has a positive and significant effect on “slow destination” image and tourist pro-environmental behavior. The study will also be of practical use to destination/ tourism agents, both public and private, by indicating how to develop a type of tourism—slow tourism—and a marketing strategy online value co-creation—that are useful for building sustainability and applicable to any tourist destination.},
organization = {Junta de Andalucía},
organization = {Universidad de Granada / CBUA},
publisher = {Elsevier},
keywords = {Slow tourism},
keywords = {“Slow destination” image},
keywords = {Pro-environmental behavior},
keywords = {Value co-creation},
keywords = {Sustainability},
keywords = {Online media},
title = {Can co-creating a “slow destination” image boost sustainability?},
doi = {10.1016/j.jdmm.2024.100898},
author = {Frías Jamilena, Dolores María and Polo Peña, Ana Isabel and Peco Torres, Francisco and Sabiote Ortiz, Carmen María},
}