@misc{10481/90457,
year = {2024},
month = {9},
url = {https://hdl.handle.net/10481/90457},
abstract = {One of the most challenging questions in the film industry is to rank superstars, which ultimately affects some
performance indicators like movie success. In this work, we address this question by means of opinion dynamics
models, where the evolution of opinions in a population is analyzed. We apply a model of this kind to study
the evolution of opinions about a set of well-known movie superstars in a real-world population. Also, we use
real-world data from a specialized cinema website to model mass communication processes (representing film
releases and their related news and marketing campaigns), and to measure the performance of our model.
Our results show that the proposed model is able to accurately represent this complex system, where the
opinion dynamics of superstars are mostly driven by emotional mechanisms, and reveal that film releases
and their corresponding marketing campaigns only have a short term effect on those opinions. To the best
of our knowledge, this is the first work that applies opinion dynamics models to the study of opinions about
superstars in the film industry.},
organization = {MICIU/AEI/10.13039/5011000 11033   CONFIA (PID2021-122916NB-I00)},
organization = {FEDER, EU},
organization = {Juan de la Cierva program (IJC2019-040489-I)},
organization = {Universidad de Granada / CBUA},
publisher = {Elsevier},
keywords = {Film industry},
keywords = {Movie superstars ranking},
keywords = {Opinion dynamics},
keywords = {Bounded confidence},
keywords = {Repulsion mechanisms},
title = {Modeling the opinion dynamics of superstars in the film industry},
doi = {10.1016/j.eswa.2024.123750},
author = {Giráldez Cru, Jesús and Suárez-Vázquez, Ana and Zarco Fernández, María del Carmen and Cordón García, Óscar},
}