@misc{10481/88094,
year = {2022},
url = {https://hdl.handle.net/10481/88094},
title = {Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study},
doi = {10.1177/10949968221087259},
author = {Casado-Aranda, Luis Alberto and Sánchez-Fernández, Juan and Viedma Del Jesús, María Isabel},
}