@misc{10481/86184,
year = {2020},
url = {https://hdl.handle.net/10481/86184},
abstract = {The strategic use of Social Media can leverage innovation, relationships with customers, and the
entrepreneurial orientation of the firm, as it provides useful knowledge to find new
opportunities for innovation. Despite the relevance of this phenomenon to current hypercompetitive
environments, empirical research on the topic remains scarce. To advance
knowledge of this issue, the main purpose of the paper is to examine how Social Media use
impacts the different dimensions of Corporate Entrepreneurship. Building on a sample of 201
technological firms, findings confirm that the use of Social Media tools impacted all dimensions
of Corporate Entrepreneurship and enhanced firm performance. This paper contributes to the
literature by empirically confirming how Social Media use helps to create business value. The
study results also have important implications for managers, as they show the pathway
managers must follow to harness the benefits of Social Media use to become more
entrepreneurial.},
organization = {This work was supported by the Spanish Ministry of Economy, Industry, and Competitiveness
within the framework of two projects: ECO2017-88222-P and B-SEJ-042-UGR18; and was
supported also with funds provided by the University of Malaga.},
publisher = {Elsevier},
keywords = {Social Media},
keywords = {Corporate Entrepreneurship},
keywords = {Organizational Performance},
keywords = {Technology Sector},
title = {Fostering Corporate Entrepreneurship with the use of social media tools.},
doi = {10.1016/j.jbusres.2019.11.072},
author = {Martín Rojas, Rodrigo and Garrido Moreno, Aurora and García Morales, Víctor Jesús},
}