@misc{10481/86173,
year = {2021},
url = {https://hdl.handle.net/10481/86173},
abstract = {Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19
pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation
in the hospitality sector, as firms attempt to adapt their activity to the current uncertain scenario. This study
draws on the crisis management literature to identify the key drivers of hotel recovery in the event of a disaster or
an external crisis, like current pandemic. A sample of 237 Spanish hotel managers evaluated and ranked the
strategic measures. Based on this evidence, measures were statistically examined to identify which ranked as
most significant in helping hospitality managers. The results yield valuable theoretical and practical insights to
guide hospitality managers towards business adaptation and recovery by highlighting key strategic measures for
implementation in the short term.},
organization = {This work was supported by the Ministry of Economy, Industry and
Competitiveness from Spain and with funds provided by the Regional
Government of Andalusia; whithin the framework of two proyects:
ECO2017-88222-P and B-SEJ-042-UGR18.},
publisher = {Elsevier},
keywords = {Covid-19},
keywords = {Strategic Measures},
keywords = {Hotels},
keywords = {Crisis Management},
title = {Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19},
doi = {10.1016/j.ijhm.2021.102928},
author = {Garrido-Moreno, Aurora and Garcia-Morales, Victor Jesus and Martín Rojas, Rodrigo},
}