@misc{10481/84282,
year = {2023},
month = {7},
url = {https://hdl.handle.net/10481/84282},
abstract = {In recent years, immersive experiences have gained a leading role in cultural and museum tourism. However, not
all the benefits of virtual reality as a promotional tool for museum tourism, especially among the younger
generation, are being exploited. This paper conducted an experiment in three different immersive scenarios,
using the virtual reality headset, the mobile application plus virtual reality glasses and video on a computer
screen. The sample contained 157 young people from Gen Z and Millennials. The results have shown that, with
higher experience immersion levels, there are higher levels of affective and conative performance in young
people. In addition, where there are higher levels of immersive experience, young people with an active cultural
profile have an increased affective and conative performance. Likewise, these young people are more proactive
with the intention of an actual visit to the museum.},
organization = {Study co-financed by the ACIISI and the ESF. Integrated Operational
Programme of the Canary Islands 2014–2020, Axis 3 Priority Theme 74
(85%).},
publisher = {Elsevier},
keywords = {Virtual reality},
keywords = {Museum},
keywords = {Gen Z},
keywords = {Millennials},
keywords = {Immersive tourism experience},
title = {Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations},
doi = {10.1016/j.jdmm.2023.100795},
author = {Robaina Calderín, Lorena and Martín Santana, Josefa D. and Muñoz Leiva, Francisco},
}