@misc{10481/82029,
year = {2023},
month = {5},
url = {https://hdl.handle.net/10481/82029},
abstract = {The aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. We specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task.},
organization = {This research was supported by MCIN/AEI/10.13039/501100011033 and ERDF “A way of making Europe” under grant CONFIA (PID2021-122916NB-I00).},
publisher = {Emerald Publishing},
keywords = {Covid-19},
keywords = {Sustainable brand communication},
keywords = {Social media},
keywords = {Discourse analysis},
keywords = {Hashtags},
keywords = {Social network analysis and visualization},
title = {How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex},
doi = {10.30827/Digibug.82029},
author = {Zarco, Carmen and Robles, Alberto and Valls-Prieto, Javier and Cordón García, Óscar},
}