@misc{10481/77224,
year = {2000},
url = {https://hdl.handle.net/10481/77224},
abstract = {The broadcast on TV of some commercials where the value of the pH in the advertised products was presented as beneficial, prompted us to study them to analyse the ideas related with the acids and bases that they have. Here, we also seek possible coincidences with the ideas that students sustain. We also present a sequence of classroom activities to use commercials to work the concepts of pH and neutralization therein involved},
publisher = {Universitat Autonoma de Barcelona},
keywords = {Publicidad},
keywords = {pH},
keywords = {Enseñanza de la química},
keywords = {Chemistry education},
keywords = {Advertising},
title = {La utilización del concepto de pH en la publicidad y su relación con las ideas que manejan los alumnos: aplicaciones en el aula},
author = {Jiménez-Liso, María Rut and De Manuel Torres, Esteban and González García, Francisco and Salinas López, Francisco},
}