@misc{10481/75849, year = {2021}, month = {12}, url = {http://hdl.handle.net/10481/75849}, abstract = {En junio de 1922 se celebrará el concurso de cante primitivo andaluz o jondo de la plaza de los Aljibes, en la Alhambra granadina, auspiciado por Manuel de Falla, con la figura estelar de García Lorca detrás. Manuel Ángeles Ortiz será el encargado de hacer un cartel para un concurso que venía precedido de una agria polémica entre flamenquistas y antiflamenquistas, que había trascendido al ámbito nacional. MAO cuya mujer, gitana, Paquita Alarcón, acaba de fallecer, hará un diseño barroco con aperturas a la modernidad, que no gustará en Granada. Quizás a medio camino entre su estilo previo más costumbrista y el cubismo al que le empujaba Picasso en París. Manuel de Falla tendrá que traer en apoyo del cartel a Ignacio Zuloaga, factótum en la sombra del concurso, y pintor en cierta forma de la “España negra”. Al sancionarlo con su apoyo, parecerá haber acabado la polémica, pero esta se prolonga en el tiempo. Ortiz continuará su vena de “cubismo jondo”, e incluso hacía sus incursiones en el mundo del cante. Su opción por lo jondo no será circunstancial y permanecerá en el tiempo. Hoy podemos aseverar que aquello no fue realmente un enfrentamiento, como interpretó Lorca, entre los “putrefactos” y modernos, sino que la polémica sobre el concurso, y sobre el cartel, cuestionaba la viabilidad del estilo cultural español: el casticismo.}, abstract = {In June 1922, the competition for primitive Andalusian or “jondo” singing was held in the Plaza de los Aljibes, in the Alhambra in Granada, sponsored by Manuel de Falla, with the stellar figure of García Lorca behind it. Manuel Ángeles Ortiz was commissioned to create a poster for a competition that had been preceded by a bitter controversy between “flamenquistas” and “antiflamenquistas”, which had transcended to the national level. MAO, whose gypsy wife, Paquita Alarcón, has died, will make a baroque design with openings to modernity, which will not go down well in Granada. Perhaps halfway between his previous more “costumbrista” style and the cubism to which Picasso was pushing him in Paris. Manuel de Falla will have to bring in Ignacio Zuloaga, shadowy factotum of the competition, and in a way a painter of “black Spain”, to support the poster. By sanctioning him with his support, the controversy would seem to have ended, but it dragged on for a long time. Ortiz continued in his “cubismo jondo” vein, and even made incursions into the world of flamenco singing. His choice for the “jondo” will not be circumstantial and will remain in time. Today we can affirm that it was not really a confrontation, as Lorca interpreted it, between the “putrefactos” and the moderns, but rather that the controversy over the competition, and over the poster, questioned the viability of the Spanish cultural style: “casticismo”.}, publisher = {Universidad de Granada}, keywords = {Cante jondo}, keywords = {Carteles}, keywords = {Antiflamenquismo}, keywords = {Casticismo}, keywords = {Cubismo jondo}, keywords = {Posters}, title = {Vanguardia y casticismo. Nuevas miradas sobre el cartel (de Manuel Ángeles Ortiz) del concurso de 1922 en Granada}, doi = {10.30827/caug.v52i0.22904}, author = {González Alcantud, José Antonio}, }