@misc{10481/73858,
year = {2021},
month = {12},
url = {http://hdl.handle.net/10481/73858},
abstract = {This study seeks to contribute to the literature dealing with the formation of customer-based destination brand
equity (CBDBE) using an environmental interpretation strategy. It aims to establish whether (i) participation in
an environmental interpretation experience with a gamified design may exert a greater effect on CBDBE than
participation in a non-gamified version; (ii) CBDBE is influenced by the tourist’s psychological distance relative
to the destination in question; and (iii) psychological distance moderates the effect of environmental interpretation
(gamified vs. non-gamified) on CBDBE. A quasi-experiment is designed in which the environmental
interpretation is manipulated (gamified vs. non-gamified).
The results show that the effect of a gamified environmental interpretation experience on CBDBE is greater
than that of a non-gamified version; and that it is greater among participants who perceive the destination to be
psychologically near. The study also finds that there is a regulatory construal fit between the use of a gamified
design and psychological distance, such that perceived psychological distance exerts a moderating effect on the
relationship between interpretation type (gamified vs. non-gamified) and CBDBE. It is identified that, when the
destination is perceived to be psychologically distant, the gamified environmental interpretation generates
significantly greater CBDBE than the non-gamified version. By contrast, when it is psychologically near, there are
no significant differences in CBDBE between a gamified and a non-gamified environmental interpretation
experience. These results are relevant both for the literature and for the professional tourism sector, which, by its
very nature, operates in an international context.},
organization = {Spanish Government	PID2019-110941RB-I00},
publisher = {Elsevier},
keywords = {Environmental interpretation},
keywords = {Gamification},
keywords = {ICT},
keywords = {Customer-based destination brand equity},
keywords = {Psychological distance},
title = {The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance},
doi = {10.1016/j.jdmm.2021.100677},
author = {Fernández Ruano, María Lina and Frías Jamilena, Dolores María and Polo Peña, Ana Isabel and Peco Torres, Francisco},
}